The first step in creating any website is to come up with a design. This design should be consistent on every page of your site and provide users with an easy way to gather information about the products or services you sell and make a purchase from your site. To give your business a great online presence, your e commerce web design should have a few necessary elements.
Balance of Color
Gone are the days where stark neon colors come at you from a computer screen. Professional designers know that color can have an emotional impact, so it is important to choose colors carefully. A color scheme for a site can consist of anywhere from one to three coordinating colors. If these colors are chosen well, they can also be incorporated into advertising, logos and other branding elements. Consulting a color wheel to help you find coordinating and contrasting colors can help you decide what will work best for your color scheme.
Making Text Readable
Information is key for customers to make their purchasing decisions. If your text is disorganized, hard to read or simply doesn’t read well, your visitors may not readily turn into customers, no matter how great a deal the actual product may be compared to your competitors.
When it comes to color, text on a colored background is okay as long as it is still easy to read. However, most professional websites stick with black text on a white or light background color. Alternatively, if your website has a darker theme, white text on a black background also works well.
The content of your text should inform the visitor of the basic information of the product, the key features, how much it costs and any other information that would be necessary for a customer to decide to make the purchase. Without that, they will find other more informative sites where they can spend their money.
Every piece of a web page is an element that is probably essential to making the shopping experience smoother. That is why it is imperative that you know what elements belong on each page and where so that your customer has everything at their fingertips. When a visitor lands on a product page, for example, you will need to have photos of the product, a product description and customer reviews of the product. Those are just the basics. Most online retailers go a step further by adding a list of recommended products or similar products to the one on the page.
Along with all of these essential elements, navigating to other pages and features should be easy. A top or side navigation bar is needed to return to the home page, shop different categories, contact customer service and access a customer’s shopping cart. Without these website elements, customers will find another retailer to shop with.