The modern minister has to move
beyond the pulpit to be an effective messenger. For centuries, his primary
territory was in the church, in parishioners’ homes, face-to-face in local
community meetings and on special missions in other lands. Modern technology
has enabled him to reach many more of the same people on a much larger
platform. Here are some ways that preachers have been able to expand their
reach.
Blogs
The web journal known as the blog
has given astounding access to ministers who have previously been considered
untouchable. It has not always been the case that ministers make themselves
inaccessible. However, the reputation and image of the minister is one that
fills followers with reverence, and they feel shy about approaching ministers.
There is an invisible wall, in most cases, that does not let the average person
let down his guard. This wall sometimes also casts ministers as superhuman.
Ministers are tearing down that
wall and making themselves more human. Sites like the Ed Young Jr Blog allow
others to see ministers as average humans who have the same fears, daily
struggles and flaws as everyone else. Through sharing personal insight about
their own lives and the world around them, ministers are able to connect with
people in more authentic ways. They still get to be messengers, but they are
able to deliver their messages packaged in a way that helps most people relate. 

Ed Young, Jr. has designed his
blog to deliver information about his latest publications and blog posts on
faith, humanity, leadership and scripture-based opinions. Readers see these
things as the typical topics that might be on the publishing calendar of a
minister. Having a picture of himself on a boat, however, makes him a little
more human. Additionally, his blog prominently features icon buttons to like to
him on social media sites. His brand as an online voice is a good example of
how to reach people where they are.
Social Media
Social media has been both God
and the devil in our times. Ministers who have used it to air personal business
or call out their congregation members for behavior have found troubles in
using social media. It is a platform in which personal business rarely dies.
Once a rumor or ranting post makes its way onto account holder’s pages, it
cannot be retracted. Sometimes, the reputation of the person under attack is
blemished, but more often the poster suffers the most. He who initiates
negativity is seen as a negative person. Ministers are not exempt from this
judgment.
Preachers who have used social
media to send positive messages like affirmations, spiritual maxims or excerpts
of religious texts have found it most beneficial. This not only emphasizes a
minister’s platform in the pulpit, but it helps him make a connection with
people all over the world. Listeners no longer come to a minister simply
because he is a man of the cloth. They want to connect with everything he says,
and they want what he says to be meaningful.
Videos
Sites like YouTube enable
ministers to share their sermons worldwide. The video format also allows
ministers to give daily living messages connected to their sermons. Some
successful video campaigns have delivered seminars in installments this way.
The key is to stick to content that has substance and keeps followers hungry
for more.

Know the Modern Systems for Preachers to Deliver Information to the People
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